It’s actually the process when the user completes the action of converting from trial to the premium user account. User activation is what actually activates your users and makes them use your product. Its purpose is to provide your users with motivation before taking action and activating them. The “Aha moment” is very crucial in every user journey. It’s a phase where a user fully engages or activates the initial set of persona-relevant key features in the product.ĭon’t get us wrong. User activation is actually the moment when your users got a value. I think I’m starting to like this tool!”. The “Aha moment” is just a mental state when your users perceive the value you’re offering and think “Wow, this is amazing. A lot of people think that the “Aha moment” and user activation are the same things but with different names. We realized that there is a lot of misunderstanding between the “ Aha moment” and user activation. What is user activation and how to implement it in the user journey?
Let’s dive right in! Stick around for the case study at the end too. Today, we’ll show you 5 different and unique ways to improve user activation, coupled with actionable, and successful examples of well-performed SaaS companies and industry expert’s strategies.Īre you ready for the best strategies to improve user activation? Are you ready to skyrocket your SaaS’s revenue in the long run, something that most companies fail to do? It determines your success and revenue in the long run. User activation is one of the most important KPIs for SaaS businesses.
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