Last week's " final trailer", meanwhile, garnered an incredible 12 million YouTube hits over the course of a few days – confirming Stranger Things as belonging in the same popularity league as Star Wars and the Marvel Cinematic Universe.
After all, what other TV series had the audacity – or the mass appeal – to drop its first teaser snippet during Super Bowl half time? If anything, Stranger Things 2 (the retro sequel title a nod to the show's Eighties setting) arrives under a weight of crippling expectation.
Second time around, the element of surprise is obviously absent. Stranger Things became a wildfire sensation when it debuted on Netflix last year, its runaway popularity catching even the streaming giant off guard. The Duffer Bothers’s earnest mash-up of Stephen King, John Carpenter, Steven Spielberg and The Goonies spoke to audiences jaded by a dark and self-serious television landscape – with the return of Winona Ryder an additional lure to ageing Gen Xers and a lack of fashionable irony appealing to Millennials.
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